“Badmash,” meaning “hooligan” in Hindi, is a badass barbershop, haircare, and lifestyle brand for rambunctious little boys. They specialize in providing an experience that the coolest dads would want for themselves and sport products that are equally edgy. I merged the mischievous aspects of a monkey and the grungy aspects of a skull for a logo that fits the punk rock vibe.
mood board
development
