This project started with a simple six-word story:
“Goodbye mission control… thanks for trying.”
“Goodbye mission control… thanks for trying.”
I created a line of craft beer based around the imagery of UFOs in popular culture, often lifting an oblivious cow right out of pasture or even an entire house. I chose neon green and orange hues to reflect nostalgic sci-fi imagery. The bottom portion of the label is illustrated in a silhouette style to create a scene that enhances the storytelling concept and the neck wrap alludes to a beam of light shining down from above.
![](https://cdn.myportfolio.com/ca2f6cd2985787441b1db8db579f4b5e/4c70891b-1f48-4f2f-9d4b-c24b14aa026e_rw_1920.jpg?h=f14b48fd3484a6178e8eee9ba0dfb78c)
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