This project started with a simple six-word story: “Goodbye mission control… thanks for trying.”
I created a line of craft beer based around the imagery of UFOs in popular culture, often lifting an oblivious cow right out of pasture or even an entire house. I chose neon green and orange hues to reflect nostalgic sci-fi imagery. The bottom portion of the label is illustrated in a silhouette style to create a scene that enhances the storytelling concept and the neck wrap alludes to a beam of light shining down from above.
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